Three Ways To Streamline Your Small Fleet Trucking Business

Running your own fleet of trucks is a ton of work. It's hard enough dealing with all of your employees, customers, and financial obligations. If you add in all of the maintenance, marketing, and tracking required to run a successful small trucking business, you'll likely find yourself overworked and burnt out. Luckily, those last few aspects of your business can be outsourced to streamline your business and make your life as a manager much easier.

1: Keep Your Trucks on the Road with a Truck Fleet Maintenance Service

Maintenance and repairs are some of the biggest expenses you'll face when running a small fleet of trucks. Nevertheless, preventative maintenance will save you a lot of money in the long run. Minor issues can snowball into major breakdowns if not taken care of properly. That will not only cost you a lot of money in repair bills, but it can also lead to you missing a delivery and losing a lucrative customer.

Keep your trucks fully operational with a reputable fleet truck maintenance service. A full-service company will take care of all your maintenance needs and diagnose reliability issues before they lead to one of your trucks breaking down. They'll also save you a lot of time and headaches when compared to seeking out independent mechanics and negotiating rates with them every time you need to service one of your vehicles.

You should also make sure the company you choose offers same-day truck repairs. No matter how well your fleet is maintained, you're inevitably going to experience breakdowns at some point. When that happens, you need to be able to get the repairs completed right away so that your truck is back on the road, meeting your customers' deadlines.

2: Reach Out to New Customers With an Online Marketing Agency

Online marketing is a necessary requirement for every modern small business. Even if you're already at capacity for how many customers you can service, you're inevitably going to lose customers at some point in the future for reasons beyond your control.

When that happens, you want to have a roster of potential customers and a platform for reaching out to them. Furthermore, marketing offers an opportunity to grow your business; there may be a highly lucrative customer searching the web for a business just like yours right this very moment. Without a proper online presence, you're leaving a lot of potential cash flow on the table.

This is why you need online marketing. It's an easy, cost-effective way to make your business searchable to potential clients. Hire an online marketing agency that specializes in small businesses to build your online presence. They'll be able to ensure that your business is highly visible on all relevant Internet platforms to make customer acquisition streamlined and more successful. A proper online presence will also make your business appear more professional and organized to potential customers, making you stand out amongst your competition.

3: Use a GPS Tracking Service for Pinpoint Delivery Estimates

Timeliness is one of the most important aspects of every successful trucking company. Your customers' businesses depend on you delivering their goods on time, every time. Otherwise, their business suffers, and they'll start looking elsewhere at your competition.

Instead of manually keeping in touch with every one of your drivers, subscribe to a GPS vehicle tracking service. You'll be able to look at a single screen and know exactly where every one of your trucks is located every second of the day.

GPS tracking services can also take into account traffic situations to provide you with accurate estimates of when deliveries will be made. Your customers will highly appreciate that information, making them more likely to retain your services. You'll also avoid all the headaches involved with manually tracking your trucks, estimating their delivery times, and updating your customers with vague timeframes.